Best Toilet Cleaner Brand Guide of 2020

In each industry, there are some well-known brands with different characteristics. When it comes to the toilet cleaner industry, you’re bound to get involved in 4 big global companies and a few local brands. As a toilet cleaner manufacturer in china, I will try my best to analyze these details.

Henkel who holds the brand Bref & Soft Scrub, ect
The brand Bref are so popular in Europe, Russia and even Australia market.
With its products from Duo Activ, over Power Activ, Cleaners, stripes to In-tanks, Bref is the market leader and freshness expert for toilets.

The Bref, it’s the pioneer of toilet rim block, the superstar product of Bref.
The rim block Freed women’s hands from cleaning toilet bowl, and release freshness when every flush.

The Soft Scrub is the brand Henkel running is the USA market. (Different brand but same item)

You may also heard brand like WC Frisch, Blue Star, Sonasol, Witte Reus , General and DAC under toilet cleaner items. They are both under Henkel company, but in different market running to meet the different market requirement.

If you do business in Toilet cleaner , you must know Henkel!

Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. Its products include food, energy drink, ice cream and beverages, cleaning agents, beauty products, and personal care products.

The brand Domestos is the Unilever for toilet cleaner items.

Domestos is known as Domex in India and the Philippines and is marketed with the claim of a “one-stop solution” to a household’s cleaning requirements instead of using a different cleaner for kitchen surface, floor and bathroom. In Japan, the brand name Domesto (ドメスト Domesuto) is known as a popular toilet cleaner. In the Netherlands, Domestos is sold under the name “Glorix“, while in Vietnam, Argentina and Brazil it is known as “Vim“, and in other countries as “Klinex“, in Russia, Bulgaria and Kazakhstan it was sold there as Domestos (Дoместос), Glorix (Глорикс) and Klinex (Клинекс).

Due to the Unilever has a strong distribution relation with most supermarket, shopping centre. So, you can easily find them in most big shop in above market.

S. C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson) is an American multinational privately held manufacturer of household cleaning supplies and other consumer chemicals.

Toilet Duck:

The Toilet Duck brand can be found in the United States, United Kingdom and other countries around the world. But you can find them in Europe mostly.
The famous product of Duck is DUCK® FRESH DISCS. This item was created to compete with the Henkel/Bref rim block. The first introduction of “DUCK® FRESH DISCS” by SC Johnson, it says “Did you know that traditional toilet cleaner cages can harbour germs? Duck® Fresh Discs have a gel based formula that self-sticks to the toilet bowl so germy cages aren’t something to fret about.”

Mr Muscle:

Mr Muscle is a brand of hard-surface cleaners. It has been manufactured by S. C. Johnson & Son, since their purchase of Drackett from Bristol-Myers Squibb in October 1992. The original product—an aerosol oven cleaner—was developed at Drackett in 1986. The Mr Muscle product lineup has since expanded.
Focus on cleaning, Mr Muscle supply many type cleaning items . Like the slogan says :“From bath to kitchen, drain and toilet, there’s a powerful Mr Muscle cleaner that can help you clean less and live more.”

Scrubbing bubbles:

Scrubbing Bubbles is the brand name of a bathroom cleaner produced by S. C. Johnson & Son. The product was originally named Dow Bathroom Cleaner after the Dow Chemical Company, its manufacturer at the time. After some consumer product lines were sold to S.C. Johnson in 1997, the product had to be rebranded and took the name of the product’s longtime “Scrubbing Bubbles”

The Clorox Company (formerly Clorox Chemical Co.), based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.

Clorox products are sold primarily through mass merchandisers, retail outlets, e-commerce channels, distributors and medical supply providers.

By the way, you also can find the Clorox items in Central and South America market.

KOBAYASHI PHARMACEUTICAL CO., LTD. manufactures and wholesales pharmaceuticals and medical equipment. The Company also develops and manufactures fragrances, deodorant, sanitary products, and ointment for stiff shoulders, as well as exports to Southeast Asia and the US.

The Brand “小林製藥” is the leading brand in Japan for Cleaning and deodorant items.

Due to the geography near and good quality, “小林製藥” is also welcome in many Asia market like Thailand, Vietnam, China, Myanmar ,ect

TOMIL S.R.O.

-Dr. Devil

Tomil s.r.o. is an enterprise in Czech Republic, with the main office in Vysoke Myto. The company operates in the Soap and Other Detergent Manufacturing sector.

Dr Devil is the brand of toilet cleaner items under Tomil s.r.o.

The Dr Devil items are famous in Eastern Europe, like Czech, Estonia, Slovenia, Ukraine, ect.

TOMIL S.R.O. has a good developing ability on toilet cleaner items.

Dramers S.A. was established in 1992 as a small family business.
The effectiveness of Dramers S.A. products has been appreciated also outside Poland – currently, the company exports its products to nearly 50 countries worldwide.

Dramers S.A. is the one of the biggest household chemical manufacturer in Poland & around.
It produces the item under our brand, and also offer private label service for customers from more than 25 countries all over the world.

Bolton Group S.r.l.
-WC Net

Bolton Group produces and markets a vast array of high-quality consumer products.
he Group holds a portfolio of prestigious brands, including over 50 Food, Home Care, Adhesives, Personal Care and Beauty Care product lines, distributed in supermarkets and perfumeries.

WC Net is the brand of toilet item under Bolton Group S.r.l.

As the number one local toilet cleaner brand in Italy and available in over 20 countries.

WC Net provides a complete portfolio of products that includes liquid and powder detergents, rim blocks as well as a range of specific solutions for drain cleaning and septic tanks.

Sum up

In facts, there are too many local brands in the market, like Greyland (UK), Buck-Chemie GmbH (German), ЗАО «Ступинский Химический завод» ( Russia) etc. However, the words are limited, you can share your story or information with us.

And if you want to know more, or do toilet cleaner business, keep reading!

You may want to check the toilet cleaning supplies first.

Manager: Kathy

Email: [email protected]